#Instafamous



Vincent V Leonard was a nobody, but he now boasts of 21,000 followers and hundreds of likes per photo. Through Vincent’s social media presence, fragments of physical reality visible in the square crop of Instagram are taken and articulated to delirious lengths in the imaginations of others. Icons multiply themselves across landscapes, out of scale and out of context. Physical reality and virtual reality no longer exist.

Official selection and World Premier | Sci-Fi London International Film Festival

Official selection |
8th NYC Independent Film Festival

Instafamous' debut on Vice Motherboard

Instafamous on The Guardian Chips with Everything Podcast

We construct our personalities with the tropes of social media. An archaeology of platforms like Instagram is an examination of ourselves. The only currency of the social media celebrity is popularity: social media influence is a $200 million industry. Click farms provide thousands of hits, likes and comments at low prices. The Western ideals of beauty, coolness and popularity are clicked into existence by fingers in developing countries.

Project Type: Short

Genres: Sci-fi, comedy

Runtime: 6 mins 13 secs

Completion Date: October 19, 2016

Country of Origin: United States

Country of Filming: India, United States

Language: English, Hindi

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Dreamtime Canopy